The aging War Bonnet Roundup just wasn’t pulling the numbers it once did…I.E. was brought in to give the event a new feel. The result… sold out shows night after night! They were given the task to re-brand the event including re-working the name and artwork as well as adding country superstars such as Restless Heart, Keith Anderson, Joe Nichols and Collin Raye to the event.
I.E. also handled all on site event coordination in addition to the event’s media campaign and PR. They also took care of all live sound logistics for two national acts each night. Thanks to the new feel of the event it turned out to be a huge success.
